Kolkata-based Kisah Apparels, a premium ethnic menswear brand, has successfully raised ₹13 crore in its latest funding round, pegging the company at a valuation of ₹100 crore. This angel round saw participation from notable investors including Sagar Daryani (founder, Wow! Momo), Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures (IPV).
Founded in 2014, Kisah has made a name for itself in the wedding and festive menswear segment, selling through platforms like Myntra, Ajio, and Tata Cliq. However, this funding marks a strategic shift—from digital-first to a robust omnichannel presence. With an annual business run rate jumping from ₹45 crore to over ₹100 crore, Kisah is not just scaling—it’s scaling profitably.
The brand currently has two offline stores and plans to open three more in cities like Bengaluru and Pune. It aims to have 10+ stores in Tier-1 and Tier-2 cities within 18 months. CEO Abhishek Kejriwal said, “We’re not just building a clothing brand—we’re building an aspirational, accessible fashion ecosystem for modern Indian men.”
Why This Matters:
As D2C brands look for longevity, offline retail is returning as a growth channel. Kisah’s successful transition showcases how strong unit economics and a hybrid approach can attract serious investor attention even in a cautious funding climate.
