In India’s ever-evolving B2B SaaS landscape, Lystloc has carved a distinct path. Originally launched in 2017 as a real-time location tracking solution, the Chennai-based startup has matured into a comprehensive field-force automation platform. With its latest feature—Lystproof, a digital vault for employment documents—Lystloc is now stepping into HR-tech territory.
“We built this company to solve our own pain points managing on-field teams. We’re still solving that today, just at scale,” says founder Bharath Annamalai, reflecting on the journey.
Solving for India’s Frontline Teams
Lystloc focuses on field-heavy sectors such as logistics, BFSI, pharmaceuticals, and FMCG. Unlike typical HRMS or CRMs, it offers real-time visibility into employee movements, check-ins, productivity, and reporting. Key features include:
- GPS-based attendance & live location tracking
- Order logging, expense claims, & leave management
- Route planning, task assignments, and CRM syncing
At ₹549/user/month, Lystloc combines the value of 3–4 enterprise tools in one, positioning it as a strong fit for SMEs and mid-sized enterprises. Source
Lystproof: The HR-Tech Leap
Lystloc’s newest offering, Lystproof, is a secure document exchange platform that allows employers to share payslips, appointment letters, and experience certificates with employee consent.
Unlike traditional HRMS features, this system is designed for post-employment and cross-organizational document verification—allowing HR teams to exchange verified proof digitally. Each transaction could potentially become a revenue channel for Lystloc in the future.
The feature reflects the growing demand for verifiable employment credentials amid a surge in remote work and gig economy roles. Source
Bootstrapped and Profitable
In a market often dominated by venture-backed players, Lystloc stands out as 100% bootstrapped and cash-flow positive. It has achieved 100% YoY growth, onboarded over 15,000 businesses, and continues to grow steadily in Tier II and III cities.
Clients include:
- Federal Bank
- BPL Medical
- BlackBuck
- Cashify
This frugal yet focused approach has helped the startup maintain product discipline and customer intimacy—traits often diluted in hyper-funded ventures. Source
Founder Insight: Why Product > Funding
Bharath Annamalai, who earlier lost millions on a now-defunct logistics startup, calls Lystloc his “redemption venture.” He emphasizes that the lack of VC funding forced the team to build only what customers were willing to pay for.
“If we had funding early on, we might have built a flashy platform no one needed. Instead, we built exactly what users asked for,” he shared in a recent interview. Source
Positioning in the SaaS Race
Lystloc is often compared to tools like Zoho CRM, HubSpot, and FieldSense, but it stands apart in two ways:
- On-ground visibility + analytics: Most CRMs don’t track where the field rep was when they checked in or whether a client meeting really happened.
- Simplified pricing: No hidden costs or modules. Lystloc’s transparent pricing appeals especially to non-tech-savvy SME owners.
As field sales teams become central to Tier-II & rural expansion, such tools are becoming non-negotiable infrastructure. Source
2025 Roadmap
Looking forward, Lystloc aims to:
- Add AI-enabled route planning and facial verification for attendance
- Integrate with Indian payroll & HRMS tools like greytHR, Darwinbox, and Zoho People
- Expand Lystproof into a full employee-document passport system for India Inc.
These moves align with India’s digital workforce movement, where even blue-collar jobs are getting “tech-verified.” Source
Final Word
Lystloc represents the quiet rise of Tier-II SaaS innovation—where products are built not for boardrooms, but for back pockets. Its story is less about unicorn valuations and more about value creation, customer stickiness, and grit-driven scale.
With automation needs growing and field roles expanding beyond metros, Lystloc may very well become India’s next underrated SaaS giant.
