A Gen Z-Focused Fashion-Tech Startup Bets Big on Technology and Scale
New Delhi — Fast-emerging fashion-tech startup ANNY has raised ₹10 crore in its pre-Series A round led by Atomic Capital, reinforcing investor confidence in India’s next generation of real-time, AI-powered fashion brands.
Founded in 2023, ANNY aims to reinvent fast fashion for Indian women by leveraging agile supply chains, data-driven design, and an uncompromising focus on affordability without sacrificing style or quality.
“Fashion should empower, not intimidate,” says Japjot Singh, Co-founder & CEO of ANNY. “We’re building a platform that’s always in sync with Indian women—fashion-forward, tech-enabled, and deeply inclusive.”
What Makes ANNY Stand Out?
ANNY has carved a niche in India’s overcrowded fashion landscape by offering:
- AI-powered trend prediction, allowing rapid rollout of new designs
- A “real-time fashion” model, with 500+ new SKUs each month
- An inventory-light supply chain, reducing excess and waste
- Indianized size charts, built from consumer data and body studies
While competitors may focus on generic catalog expansion, ANNY’s edge lies in speed, relevance, and precision—values that deeply resonate with its Gen Z and Millennial customers.
Where Will the ₹10 Cr Go?
According to the company, the fresh capital will be used across four major pillars:
- Product Expansion: Increasing SKU count to 500+ styles/month
- Tech Upgrades: Enhancing AI design pipeline and recommendation engine
- Hiring Talent: Especially in product, logistics, and customer experience
- Distribution Channels: Launching physical pop-ups and scaling online
“This funding helps us move faster, but more importantly, smarter,” says Aveen Kaur, Co-founder & COO. “We’re building a new-age fashion company rooted in both data and emotion.”
Growth So Far
- 8X Revenue Growth in just six months (since seed round)
- Core team of seasoned professionals from fashion, logistics, and AI
- Upcoming mobile app launch and physical retail debut in early 2026
- Previous seed round in Oct 2024, led by FAAD Capital
The company is currently in stealth scale-up mode but is already seeing strong early traction from Tier-1 and Tier-2 cities, particularly among college-going and working women.
Vision: A ₹100 Cr ARR Fashion Brand
With bold plans to hit ₹100 crore in Annual Recurring Revenue (ARR) by the end of FY26, ANNY is betting big on unit economics, vertical integration, and omnichannel outreach.
“Fashion brands must move beyond seasonal cycles. In today’s era, culture moves in real time. So should your clothing,” says Rahul Tanwar, Co-founder & CTO.
Why Investors Are Excited
Atomic Capital, the lead investor, believes ANNY sits at the perfect intersection of consumer tech, commerce, and culture.
Their investment thesis centers around:
- India’s booming digitally-native fashion demand
- Rise of AI/ML in fashion retail and size-fit solutions
- Growing preference for affordable premium brands
- ANNY’s asset-light, agile business model
“What Nykaa did for beauty, ANNY can do for fashion,” one investor remarked.
Context in the Industry
Other Indian fashion-tech players are also drawing attention. Brands like:
- Zilo (recently raised $4.5M),
- Snitch (Rs 27.8 Cr funding),
- BlissClub (in women’s fitness apparel),
are expanding India’s digitally-native fashion universe.
But while many of these focus on niche categories, ANNY positions itself as “India’s first real-time, mass-appeal fashion-tech brand”, uniquely poised to challenge both traditional retail giants and casualwear startups.
What’s Next?
With the ₹10 crore fuel in its tank, ANNY’s next few quarters will focus on:
- Hyper-local supply chain optimization
- AI-driven personalization
- Gamified shopping experience
- Offline retail experiments in college towns and malls
The ambition? Become India’s answer to Zara meets Shein—with ethics, data, and speed.
Final Take
India’s fashion-tech revolution is officially in motion—and ANNY is leading the charge. Its bold blend of design, data, and diversity is not only reshaping wardrobes but also rewiring the way modern Indian women shop.
If its momentum continues, ANNY won’t just be a startup to watch. It will be one to wear.
