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    Home » ShopOS Secures $20M Led by Binny Bansal to Build AI Operating System for Brands
    News and Trends

    ShopOS Secures $20M Led by Binny Bansal to Build AI Operating System for Brands

    By Bharat LoharJune 29, 2025Updated:July 4, 2025No Comments3 Mins Read
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    ShopOS Secures $20M Led by Binny Bansal to Build AI Operating System for Brands
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    Bengaluru, June 26, 2025 — ShopOS, an AI-powered e-commerce operating system, has raised $20 million in a Series A round led by Flipkart co-founder Binny Bansal’s 3STATE Ventures. The funding will fuel engineering expansion, enhance AI capabilities, and drive onboarding of new global brands.


    What Makes ShopOS Unique

    Founded by Sai Krishna V K, Ajay P V, and joined by Karan Sonawala, the founders unite serial entrepreneurship and deep tech experience from Scapic and Flipkart Labs. Naming itself an “AI workforce for commerce,” ShopOS automates three key brand operations:

    1. Make – AI-generated product descriptions, visuals, and videos.
    2. Market – Campaign creation, audience targeting, and ad optimization.
    3. Manage – Real-time store personalisation and layout adjustments per visitor.

    Global Early Traction & Expansion Plans

    ShopOS already powers early customers across India, Europe, and the UAE, and plans to increase adoption to hundreds of brands over the next year. The fresh capital will also fund new hires in product, engineering, and growth teams, positioning ShopOS as a global AI commerce enabler.


    Bansal’s Strategic Endorsement

    Binny Bansal highlighted the shift to AI-first commerce:

    “The potential for an AI-based operating system to help brands scale across markets is significant. Sai and Ajay have the technical and entrepreneurial experience to build this”.

    He views ShopOS as a critical layer in the future of digital commerce—automation, cross-border scalability, and hyper-personalisation.


    Why It Matters

    • AI-Native Core: With generative AI embedded in content creation, marketing, and U/X, ShopOS streamlines critical brand tasks, cutting costs and manual effort.
    • Global Scalability: A unified platform enables brands to launch across geographies while maintaining local relevance and compliance.
    • Talent & Tech Leverage: Having built Scapic and led Flipkart Labs, the founders’ deep experience in AI/AR and commerce tech gives them an execution advantage.
    • Investor Confidence: Bansal’s bet via 3STATE Ventures aligns with his ongoing support for commerce innovation, including investments in OppDoor and Opptra.

    Strategic Snapshot

    Focus AreaInsight
    PlatformAI-powered OS that creates, markets, and manages storefronts autonomously
    Geo ExpansionEarly success in India, Europe, UAE—plans to target hundreds of brands
    Tech LeadershipFounding team leverages deep Flipkart/Scapic AI expertise
    Funding Impact$20M to drive product scale, global client acquisition, and team growth

    What Comes Next

    • Hiring Surge: Expanding engineering and product teams to scale AI/ML capabilities.
    • Brand Onboarding Push: Targeting global D2C and omnichannel brands across luxury, fashion, and consumer goods.
    • Product Innovation: Adding deeper insights like performance prediction, supply chain orchestration, and AR-enhanced U/X.

    Final Takeaway

    ShopOS is redefining e-commerce operations with an “AI operating system” that automates end-to-end brand workflows—from creation to personalization. Binny Bansal’s investment isn’t just funding—it’s an endorsement of AI-first commerce built in India for global scale. As ShopOS grows its client base and platform power, it’s well-positioned to lead the next wave of generative commerce.

    Let me know if you’d like this converted into a newsletter summary, LinkedIn carousel, or YouTube Shorts script!

    Author

    • Bharat Lohar

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